Advertising marketing in social networks

June 14 2024

Social media promotional marketing is the process of promoting products, services or brands using various social media platforms. It is a key component of modern marketing strategy to effectively reach and engage with your target audience. Here’s how it works and what social media promotional marketing involves.

The key elements are

  1. Targeted platforms
  • Facebook. Suitable for a wide range of advertising campaigns due to its large audience and diverse ad formats.
  • Instagram. Ideal for visually orientated content, suitable for brands in fashion, food, travel, etc.
  • Twitter. Used for promoting news, trends and quick interaction with the audience.
  • LinkedIn. Great for B2B marketing and promoting professional services.
  • TikTok. Suitable for creative and entertaining content aimed at a young audience.
  • YouTube. Ideal for video ads and long-form content.
  1. Ad formats:
  • Posts with promotional content. Organic or sponsored posts in users’ feeds.
  • Stories. Short-lived videos or images that disappear after 24 hours.
  • Video Ads. Short videos placed before, after, or during the main content.
  • In-Feed Ads. Ads that appear among users’ regular posts.
  • Influencer Ads. Promotion through celebrities or opinion leaders.
  1. Targeting Mechanisms:
  • Demographic targeting. Gender, age, education, etc.
  • Geographic targeting. Location of users.
  • Interests and behaviour. Based on users’ activity on social networks.
  • Retargeting. Focused on users who have previously interacted with the brand.

The process of creating an advertising campaign

  1. Defining objectives
  • Increase brand awareness.
  • Increasing sales.
  • Attracting traffic to the website.
  • Engaging and interacting with the audience.
  1. Target audience research
  • Determining the characteristics of the target audience.
  • Analysing user behaviour and preferences.
  1. Content Creation
  • Developing visual and textual content that aligns with campaign objectives.
  • Using creative approaches to attract attention.
  1. Launch and monitoring
  • Setting up adverts on selected platforms.
  • Ongoing monitoring of performance through metrics and analytics.
  1. Analysis and optimisation
  • Evaluation of campaign results.
  • Making adjustments to improve performance.

Advantages of advertising marketing in social networks

  • High accuracy of targeting. Ability to fine-tune the target audience.
  • Budget flexibility. You can start with small investments and gradually increase the budget.
  • Instant feedback. The ability to quickly receive feedback from the audience.
  • Possibility of viral effect. Creative content can be distributed by users on their own.


Advertising marketing in social networks is a powerful tool that, if used correctly, can significantly increase the effectiveness of marketing efforts. The main thing is a clear understanding of the goals, target audience and the correct use of available tools and advertising formats.